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Bauwerk Parkett

Designing living spaces

For more than 70 years in St. Margareten, Bauwerk has produced parquet flooring of the highest quality. Today, Bauwerk also offers inspiration for healthy living and the conscious design of personal living environment.



For the comprehensive and award-winning rebranding, SNK repositioned and transformed Bauwerk from a production to a market-oriented company. SNK developed strategic brand fundamentals, a complete redesign of the brand identity, and is responsible for the concept and design of all Bauwerk media.


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Services Brand analysis · Vision, mission · Brand identity · Brand positioning · Naming, claiming · Logo development · Brand design · Brand story · Key messages · Communication concept · Digital media · Print media · Packaging · Signage · Trade fairs · Internal branding · Brand guidelines · Roll-out ·

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