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A modern competence center instand of average insurance

Reinsurer PKRück is breaking away from established market conventions with a new approach, offering pension funds and joint foundations innovative solutions for covering death and disability.

PKRück does not simply want to be another market player, but rather aims to convince with new ideas and initiatives. SNK makes this consistently visible in the brand experience through deliberate contrasts, surprising interventions and differentiating communication.


“Every year since 2004, working together with PKRück, we’ve set new trends. The brand comes alive through bold design, surprising communication and unconventional typography – and of course thanks to the outstanding employees.”

Ivo Runggaldier, Designer



Services Vision, mission · Brand identity · Brand positioning · Logo development · Brand design · Key messages · Communication concept · Digital media · Print media · Signage · Trade fairs · Brand guidelines ·