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Above-average performance, transparent information

The Profond collective foundation offers small and medium-sized enterprises unique provisions to cover their pension needs.

Since 2008, SNK has continuously updated Profond’s brand design and supports the collective foundation in numerous internal and external communication measures.


In keeping with the uniqueness of the Profond investment strategy, SNK and Swiss illustrator Pascal Staub created a characteristic visual language with Paul Precise and Diana Dynamic.


SNK sharpened Profond’s key messages and defined suitable visualizations for the two Profond characters.


SNK supports Profond with the communicative staging of the brand at the Profond Annual General Meeting at Trafo in Baden.


In the Annual Report 2016, Paul Precise and Diana Dynamic deliver the company’s key messages.


In the Annual Reports for 2014 and 2015, SNK uses striking typography to present impressive figures from business year at Profond.



Services Brand identity · Brand positioning · Logo development · Brand design · Key messages · Digital media · Print media · Brand guidelines · Brand training ·