From diverse identities to a strong single brand
In 2008, SIX was formed through the merger of the three financial infrastructure service providers SWX Group (Swiss Exchange), Telekurs Group, and SIS Group. SIX now operates a competitive infrastructure for the Swiss financial centre and an international clientele.
SNK assisted SIX with brand positioning, brand identity and brand structure and conceived various internal and external media and measures to make the new brand tangible at all touch points.
SIX presents itself as a strong single brand with four business divisions.
SNK developed an unique icon family for SIX with over 80 icons and specific icons for special events. The characteristic S-shape from the SIX logo was integrated into the icon language.
Services Brand identity · Brand positioning · Brand structure · Naming, claiming · Logo development · Brand design · Key messages · Communication concept · Digital media · Print media · Packaging · Signage · Trade fairs · Internal branding · Brand guidelines · Roll-out · Brand training ·