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Even stronger together

Even stronger together

26. June 2019Process and SNK are joining forces to become the strongest branding and design agency in Switzerland. Process und SNK, both Leading Swiss Agencies, are moving into the future together as an independent branding and communications agency, strengthening their position both in the market and as an employer attracting top talent. – The two well-known agencies... View Article

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88m2 of highlights in Munich

88m2 of highlights in Munich

29. January 2019air-lux presents the latest highlights, from Soft Close to Smart Window, at BAU 2019 in Munich.

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Online and offline convincingly combined

Online and offline convincingly combined

28. January 2019At BAU 2019 in Munich, Bauwerk helps installation partners make the most of both worlds.

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Pluses prominently presented

Pluses prominently presented

22. August 2018studyinswitzerland.plus offers prospective students information about university education in Switzerland.

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German Brand Award Gold for air-lux

German Brand Award Gold for air-lux

22. June 2018The new, atypical for the industry brand identity is honored with the German Brand Award.

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Messerli moves people and brands

Messerli moves people and brands

21. June 2018SNK develops a new, emotional brand identity for Andreas Messerli AG.

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Proven concept, new projects

Proven concept, new projects

07. June 2018SNK designs Logis Suisse Annual Report 2017.

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Candid commentaries

Candid commentaries

09. May 2018PKRück employees take a very close look at every word of the Annual Report 2017

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Early Bird: One world, one story

Early Bird: One world, one story

21. March 2018Stories that unite us and create impact across the globe, from the bold nonprofit Orb Media.

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Presenting a commitment to sustainable energy for the future.

Presenting a commitment to sustainable energy for the future.

07. March 2018SNK developed the Eniwa rebranding, which included name and claim development.

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New look for the meat and convenience food specialist

New look for the meat and convenience food specialist

08. February 2018Bell Food Group is one of the leading meat and convenience food specialists in Europe and number 1 in Switzerland. SNK advised on brand strategy issues, designed the new look and feel including the logo, and realised first communication materials such as the trade fair stand, website, annual report. SNK also renamed and redesigned the employee magazine.

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Onedot: straight to the point

Onedot: straight to the point

26. September 2017With “Onedot – consumable data” and a new brand identity, SNK brings the new positioning for the ambitious Swiss technology start-up to the point. In close partnership with the founders, SNK developed the new positioning, name and brand design for global reorientation of the brand.

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Feller and Schneider Electric: smart on the go

Feller and Schneider Electric: smart on the go

22. September 2017From energy management and home automation to e-mobility: for Feller, ineltec 2017 was all about intelligent solutions for living in the future. Together with Schneider Electric, the Swiss market leader for electrical installations presented 550m2 of smart products and software for the intelligent, energy-efficient living of tomorrow.

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Red Dot Award: Communication Design 2017 for muba identity

Red Dot Award: Communication Design 2017 for muba identity

10. August 2017SNK wins award for the new muba identity.

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Red Dot Award: Communication Design 2017 for PKRück signage

Red Dot Award: Communication Design 2017 for PKRück signage

10. August 2017SNK wins Red Dot Award for the signage of pension insurer PKRück.

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Early Bird: about happiness

Early Bird: about happiness

29. June 2017At the jubilee celebration of Early Bird (early evening for once) at Cabaret Voltaire in 42 C° heat, writer and actor Jens Nielsen ignited notions of ‘happiness’ through clever puns, crazy stories and surprising insights.

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Unexpected variables – a new signage concept for PKRück

Unexpected variables – a new signage concept for PKRück

21. June 2017In March 2016 PKRück moved into their new location at Kruezplatz in Zurich.

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Swiss innovation revealed: just tap and swipe

Swiss innovation revealed: just tap and swipe

12. May 2017Together with swissuniversities, SNK created the concept, programming and design of an interactive e-publication about Swiss Universities of Applied Sciences and Arts and their contribution to Switzerland as a world-leading innovator.

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101 years old and not at all dusty

101 years old and not at all dusty

03. May 2017In May 2017 muba attracted thousands of visitors to Basel. SNK designed a colorful new identity for muba17 and developed versatile media and measures based on the new design.

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Transform Awards Europe, Silver for Quarra Stone

Transform Awards Europe, Silver for Quarra Stone

03. April 2017SNK wins Transform Awards Europe, Silver for Quarra Stone

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Transform Awards Europe, Highly Commended for PHZH

Transform Awards Europe, Highly Commended for PHZH

03. April 2017SNK wins Transform Awards Europe, Highly Commended for PHZH brand design

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Quarra: novel expressions in stone

Quarra: novel expressions in stone

20. February 2017In January 2107, Quarra Stone went live with a new website designed and programmed by SNK.

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Fresh wind at BAU in Munich

Fresh wind at BAU in Munich

31. January 2017How can one make an invisible (yet measurable) subject like ‘healthy interior air’ come alive at a trade fair stand?

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Facelift for the fairest of fairs

Facelift for the fairest of fairs

13. December 2016With a fresh, new identity, the muba brand is stronger now and fit for the future.

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PHZH: helping shape the school of the future

PHZH: helping shape the school of the future

02. November 2016In the middle of Zurich, the Zurich University of Teacher Education is helping shape the school of the future.

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Enlightening example of design history

Enlightening example of design history

01. November 2016For a typography project at the Zurich University oft he Arts, SNK designer Alexander Colby collected examples of 20th century light bulb packaging.

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Muba and Pro Infirmis: two new mandates for SNK

Muba and Pro Infirmis: two new mandates for SNK

07. October 2016SNK wins the pitch for further development of the positioning and identity of Muba and supports Pro Infirmis in establishing the theme “obstacle-free construction”.

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Early Bird: when brands send signals

Early Bird: when brands send signals

29. September 2016At the SNK morning talk on 22 September 2016, Oscar Todeschini chatted with Dr. Philipp Scharfenberger, project leader at the Institute for Customer Insight at the University of St. Gallen, about signs and their meaning.

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Betty Bossi: hand braided and freshly baked

Betty Bossi: hand braided and freshly baked

27. September 2016Betty Bossi and Marché Restaurants Schweiz AG have a new cooperation and with Zopf & Zöpfli are launching a new fast food concept for locations with high frequency pedestrian traffic.

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Cladding the historic headquarters of UBS

Cladding the historic headquarters of UBS

13. September 2016SNK designed a special facade cladding for the renovation of UBS headquarters on Bahnhofstrasse 45 and a microsite with more information.

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Beercase: on brand mission

Beercase: on brand mission

15. July 2016On Thursday, 14 July 2016, SNK invited strategic planners of the Account Planning Group Switzerland to a “Beercase” event.

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Art Basel: invitations shed light on UBS Art Collection

Art Basel: invitations shed light on UBS Art Collection

30. June 2016For the first time, selected works from the UBS Art Collection were exhibited in the UBS Lounge at all three fairs in 2016: Art Basel Hong Kong, Art Basel in Basel, and Art Basel Miami.

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SNK goes LSA

SNK goes LSA

21. June 2016As of June 2016 SNK is a member of Leading Swiss Agencies, the association of leading communication agencies in Switzerland.

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PKRück, Logis Suisse and Profond: Annual reports as brand ambassadors

PKRück, Logis Suisse and Profond: Annual reports as brand ambassadors

07. June 2016For the 2015 annual reports of Logis Suisse, PKRück and Profond, SNK created coherent concepts that transport and creatively present each company’s brand values as well as their financial worth.

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Snooper troupe at SNK

Snooper troupe at SNK

27. May 2016On May 19th and 20th we enjoyed a visit from five secondary school A-level students interested in the profession of Graphic Design.

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Design premiere at ELECTRO-TEC

Design premiere at ELECTRO-TEC

24. May 2016Simple, safe und stylish living spaces: the Feller Mission was the central theme at the ELECTRO-TEC trade show in Bern.

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Fabulous story, magically illustrated

Fabulous story, magically illustrated

10. May 2016In the eleven-year history of PKRück, one can draw a parallel to well-known fairy tales.

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Early Bird: is design an art?

Early Bird: is design an art?

29. April 2016At the SNK morning talk on 21 April 2016 Daniel Kraft chatted with Christian Brändle, Director of the Museum für Gestaltung Zürich, about Aromat, identity and good design.

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SNK wins pitch for Vetropack Areal in Bülach Nord

SNK wins pitch for Vetropack Areal in Bülach Nord

05. April 2016Zurich branding agency SNK wins the pitch for the identity and marketing of a new urban living quarter in Bülach Nord.

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REBRAND 100 Bronze for UBS rebranding

REBRAND 100 Bronze for UBS rebranding

01. March 2016SNK wins REBRAND 100®, Bronze for UBS rebranding

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SNK develops the fundamentals of the UBS design relaunch

SNK develops the fundamentals of the UBS design relaunch

01. March 2016A longtime partner of Brand Management and lead agency for UBS brand design, SNK worked closely with the UBS Branding Team to develop the fundamentals of the UBS brand design relaunch.

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Betty Bossi: Evolution of a cult brand

Betty Bossi: Evolution of a cult brand

17. February 2016When Betty Bossi appeared on the scene in 1956, they saved housewives from asking the eternal question: “What should I cook today?”

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Minor interventions, major impact

Minor interventions, major impact

10. February 2016Johann Jervøe, Group Chief Marketing Officer at UBS, and Armin Niederberger of SNK discuss the UBS rebranding in the current issue of ‘persönlich’: the tasks of a branding agency, the color white, the importance of aesthetics and much more.

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Without integrity and honesty it simply doesn’t work

Without integrity and honesty it simply doesn’t work

05. February 2016In the Special Marketing supplement of the ‘Handelszeitung’, Oscar Todeschini writes about the current requirements for brand management and why it is becoming increasingly important.

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When our client Orb celebrates, SNK celebrates too!

When our client Orb celebrates, SNK celebrates too!

01. February 2016We are pleased to share the exciting news that Orb is a winner of the 2016 Knight News Challenge and will receive a $450,000 grant from the Knight Foundation.

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Sharply reduced

Sharply reduced

29. January 2016In recent years PKRück, with more than 170,000 insured, has established itself as a leading provider in the reinsurance market. As an unconventional, playful style of communication has become a trademark of the company, the new campaign is presented with self-confidence and without “blah-blah”.

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Making a mark with less

Making a mark with less

14. January 2016The focus of the Bauwerk stand at Swissbau 2016 in Basel was the latest product innovation Flow Edition. Inspired by cast flooring and yet with all the qualities of genuine wood parquet, the character of this floor is both light industrial and warm natural.

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As much as needed, as little as possible.

As much as needed, as little as possible.

01. December 2015As part of continually sharpening the brand identity, SNK reworked the design guidelines for the single brand SIX and adapted the various aspects of the design accordingly.

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The future came knocking

The future came knocking

13. November 2015November 12th was Nationaler Zukunftstag across Switzerland: open doors for youth in the workplace. Seven youngsters visited SNK.

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Totally independent, universally clear

Totally independent, universally clear

05. November 2015For SIX, SNK translated the formal language of the logo into a totally independent and yet universally clear icon family.

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Logis Suisse: For fair housing

Logis Suisse: For fair housing

06. October 2015SNK developed the new identity and the positioning “Fair Housing” for Logis Suisse.

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Early Bird: why the “why” is so important to branding

Early Bird: why the “why” is so important to branding

06. October 2015At the SNK Early Bird morning talk on September 23, 2015, Armin Niederberger chatted with UBS Group Chief Marketing Officer Johan Jervøe about brands, aesthetics and why the “why” is so essential for brands today.

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Adrian Frutiger

Adrian Frutiger

13. September 2015Seen all over the world, his typefaces Frutiger and Univers are part of everyday life – not just for designers. And yet to Adrian Frutiger, a good typeface is one that isn’t noticed.

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Launch party at 32.5 degrees in the shade

Launch party at 32.5 degrees in the shade

13. July 2015Moving ahead with a new logo, new colors, new typeface, new bicycle, new herb garden and a new company culture: be a better brand.

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Better is …

Better is …

05. June 2015Better is different, always changing. Better is individual and personal. In this clip you’ll see and hear what “better” is for the people at SNK.

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Thingamajig or “Seriously, you have to change your name!”

Thingamajig or “Seriously, you have to change your name!”

04. June 2015A while ago, we started working with an international client. Things were moving along nicely – actually they still are – and a great idea initiated being a better brand.

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The power of Swiss innovation against cellulite

The power of Swiss innovation against cellulite

08. May 2015There are many products that fight cellulite, but only very few manufacturers who can point to results from independent clinical studies and efficacy trials. SNK develops packaging and communication design for the young Swiss cosmetic company skin689.

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Early Bird: why sound is golden, and silence too.

Early Bird: why sound is golden, and silence too.

02. April 2015Im SNK Morgentalk unterhielt sich Daniel Kraft mit Acoustic Branding Experte Wilbert Hirsch über Klänge und Jingles, das ewige Grundrauschen und die kostbare, weil immer seltenere, Stille.

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Visberg taps into the times

Visberg taps into the times

03. March 2015SNK client Visberg, the new center of excellence for job placement of this age group, was profiled in the Swiss daily Tages Anzeiger.

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Bauwerk: where parquet birds take flight

Bauwerk: where parquet birds take flight

26. January 2015For the Bauwerk presence at BAU 2015 in Munich SNK developed a spacious parquet world under the motto Urban Lifestyle.

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Early Bird: Cornerstones of brand valuation

Early Bird: Cornerstones of brand valuation

10. October 2014Daniel Kraft talked to the branding specialist Nik Stucky about the possibilities and limits of brand valuation.

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Early Bird: “… now and again one should try to savour the brain.”

Early Bird: “… now and again one should try to savour the brain.”

23. June 2014The fourth Early Bird on June 12th was all about the brain and brands.

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New design gets the vote

New design gets the vote

15. April 2014In the run-up to every referendum, the Canton of Zurich publishes a special newspaper to provide the 900,000 eligible voters with information about the upcoming vote, as well as a dynamic summary of what is on the ballot. May 18, 2014 edition marked the first of the newspaper with SNK’s new design.

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Early Bird: linking corporate culture to the brand

Early Bird: linking corporate culture to the brand

19. March 2014At the third SNK Early Bird on the 13th of March, Eleanor Close Kraft interviewed our guest Eleanor Tabi Haller-Jorden of The Paradigm Forum. The topic this time: «CREATIVE ACTIVISM!»

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More colors, more shapes, more materials

More colors, more shapes, more materials

04. February 2014SNK conceives, designs and supports Feller AG with their trade fair presence.

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SNK “Brandseeing” film

SNK “Brandseeing” film

09. December 2013Everyone in Zurich encounters brands created, enhanced and maintained by SNK. On the move around the city, the SNK “Brandseeing” film shows several such brands and gives an insight into our work.

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Early Bird: The need for trademark protection

Early Bird: The need for trademark protection

18. November 2013At the second SNK Early Bird on the 14th of November, Oscar Todeschini of SNK interviewed our guest David Aschmann, trademark law judge on the Federal Administrative Court in St. Gallen. The topic was “Brands: point of dispute.”

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German Design Award for Erich Meier Winery

German Design Award for Erich Meier Winery

22. October 2013SNK wins German Design Award, Special Mention for Erich Meier Winery

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Early Bird: Freitag brothers

Early Bird: Freitag brothers

20. September 2013September 18, 7:30 a.m. In the early morning, with coffee and croissants, the topic is “Can a cult brand be planned?”

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New client: Avaloq

New client: Avaloq

01. September 2013SNK is pleased to give the Avaloq brand this extra boost.

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REBRAND 100® for Erich Meier identity

REBRAND 100® for Erich Meier identity

13. July 2013SNK wins Rebrand 100® for Erich Meier Winery identity

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Transform Award Europe, Gold for Erich Meier Winery identity

Transform Award Europe, Gold for Erich Meier Winery identity

13. June 2013SNK wins Gold at the Transform Awards Europe for Erich Meier Winery identity

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Second international design award for Erich Meier

Second international design award for Erich Meier

13. May 2013SNK wins iF DESIGN AWARD 20for Erich Meier Winery identity.

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TV Spot for “Qin”

TV Spot for “Qin”

15. March 2013An atmospheric TV spot and e-board clips promote the exhibition “Qin – The eternal emperor and his terracotta warriors”.

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Erich Meier turns the wine world upside down

Erich Meier turns the wine world upside down

25. February 2013Erich Meier Winery is widely recognized for innovative power and experimentation.

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Bauwerk

Bauwerk

19. July 2012

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Red Dot design award for Erich Meier Winery

Red Dot design award for Erich Meier Winery

12. July 2012SNK wins Red Dot design award for Erich Meier Winery identity.

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Bauwerk:

Bauwerk:

19. May 2012

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UBS:

UBS:

19. March 2012

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Bauwerk:

Bauwerk:

12. March 2012

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