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Early Bird: One world, one story

Early Bird: One world, one story

21 March 2018Stories that unite us and create impact across the globe, from the bold nonprofit Orb Media.

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Early Bird: about happiness

Early Bird: about happiness

29 June 2017At the jubilee celebration of Early Bird (early evening for once) at Cabaret Voltaire in 42 C° heat, writer and actor Jens Nielsen ignited notions of ‘happiness’ through clever puns, crazy stories and surprising insights.

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Early Bird: when brands send signals

Early Bird: when brands send signals

29 September 2016At the SNK morning talk on 22 September 2016, Oscar Todeschini chatted with Dr. Philipp Scharfenberger, project leader at the Institute for Customer Insight at the University of St. Gallen, about signs and their meaning.

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Early Bird: is design an art?

Early Bird: is design an art?

29 April 2016At the SNK morning talk on 21 April 2016 Daniel Kraft chatted with Christian Brändle, Director of the Museum für Gestaltung Zürich, about Aromat, identity and good design.

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Early Bird: why the “why” is so important to branding

Early Bird: why the “why” is so important to branding

6 October 2015At the SNK Early Bird morning talk on September 23, 2015, Armin Niederberger chatted with UBS Group Chief Marketing Officer Johan Jervøe about brands, aesthetics and why the “why” is so essential for brands today.

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Early Bird: why sound is golden, and silence too.

Early Bird: why sound is golden, and silence too.

2 April 2015Im SNK Morgentalk unterhielt sich Daniel Kraft mit Acoustic Branding Experte Wilbert Hirsch über Klänge und Jingles, das ewige Grundrauschen und die kostbare, weil immer seltenere, Stille.

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Early Bird: Cornerstones of brand valuation

Early Bird: Cornerstones of brand valuation

10 October 2014Daniel Kraft talked to the branding specialist Nik Stucky about the possibilities and limits of brand valuation.

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Early Bird: “… now and again one should try to savour the brain.”

Early Bird: “… now and again one should try to savour the brain.”

23 June 2014The fourth Early Bird on June 12th was all about the brain and brands.

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Early Bird: linking corporate culture to the brand

Early Bird: linking corporate culture to the brand

19 March 2014At the third SNK Early Bird on the 13th of March, Eleanor Close Kraft interviewed our guest Eleanor Tabi Haller-Jorden of The Paradigm Forum. The topic this time: «CREATIVE ACTIVISM!»

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Early Bird: The need for trademark protection

Early Bird: The need for trademark protection

18 November 2013At the second SNK Early Bird on the 14th of November, Oscar Todeschini of SNK interviewed our guest David Aschmann, trademark law judge on the Federal Administrative Court in St. Gallen. The topic was “Brands: point of dispute.”

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Early Bird: Freitag brothers

Early Bird: Freitag brothers

20 September 2013September 18, 7:30 a.m. In the early morning, with coffee and croissants, the topic is “Can a cult brand be planned?”

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