Red Dot Award: Communication Design 2017 for PKRück signage
10 August 2017
At PKRück headquarters, SNK developed a flexible and playful signage concept that fits the architectural style of the 50s building. The letter case principle, typical of large administrative buildings from that time, not only provides orientation on all floors but also allows room for communicative contrasts typical for PKRück’s brand identity. The official sober aesthetics of directional signs in the stairwell are juxtaposed with playful and changing messages in the elevator and in the kitchen.
The Red Dot Award: Communication Design is among the most renowned awards for good design and creativity. In 2017, more than 8000 projects from 50 countries were submitted and judged by an independent international panel of experts.
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